Reebok Mat Fraser
Reebok has the right to enter into an endorsement contract with the winner of the crossfit games each year.
Reebok mat fraser. From 2012 to 2017 reebok was required to spend 300 000 on endorsements. Four time fittest man on earth mat fraser who won the crossfit games every year since 2019 took the top spot for men over the weekend and is the front runner to win his fifth championship. If reebok does not enter an agreement with the winner i e. Mat fraser reebok must use that money on different athletes.
Granted that s a bold claim and hard to substantiate. Mat fraser is the fittest man on earth.
Source : pinterest.com